The "Secret" Myth

It feels like for the past couple of years on the internet an idea of a "secret" that will clear up all your financial worries has been marketed. These products will tell you they have what noone else is telling you to making money online. That, they alone, can end your financial worries and let you work one, or two hours, a day and make enough money to retire by next year. They go on to say that to buy from anyone else would be a mistake and not to trust other products but their own.

Internet Marketing is filled with buzzwords designed to capture a potential customer's attention long enough to get a sign up or make a sale. "Secret", Revealed" and "Discover" are often used as sales words to make their product or headline stand out. The words further push the belief that there is some type of hidden knowledge kept from them and is why they aren't making any money.

The entire process of internet marketing is actually nothing anyone would categorize as "secret" information. It's a matter of doing the right steps in the right order. The process doesn't change no matter what niche you're in. It is these steps, that order, that is often dodged, ducked, and written around in internet marketing ebooks, sites, and articles. So if it's so simple to do why isn't the information readily available?

Those internet marketers or gurus have spent a lot of their own time, effort, and money in learning the business and discovering for themselves the "secret" they market. They all were once new to this business and have discovered that the most valuable information rarely comes freely or cheaply, no matter how simple the knowledge may be. This is the reason why the information is never free. A question every marketer who wants to be successful on the internet has to ask themselves is how much that information is worth to them. You will pay for that knowledge with any combination of money, effort, and time if you stick with it, and devoting more time to any of the three will cut down time on the others. Even with the unremarkable "secret" in your hands it's still up to you to make something of it. The price of that knowledge is the value of it's worth since few people ever really realize how important the information is if it's freely given to them. The price is one filter set up to automatically turn away anyone who doesn't realize the worth of the "secret", even if there really isn't one.

The Cash Monkey is the creator of Chimp Change. A step-by-step guide for making money online that burns through the rehashed nonsense gurus put out on a yearly basis. Visit our new Squidoo Lens to discuss more about internet marketing.