Marketing Using Forums
Forums are a big part of the internet today. People register to join then post messages in a bulletin board type website that other registered users can respond to. AS communities they quickly become tight-knit with heirarchies, regular posters, people who simply read and not post, to people passing through posting once and then never again. They often have strict rules that are enforced by their moderators that vary from forum to forum. The "No advertising" and no "spam" rules are typically the stricted of the rules regularly enforced.
So, if you plan to market your website on a forum, how do you work with and inside those rules? "Spam" can vay from person to person and is usually enforced by the moderator-on-duty's discretion. In this sense, learning the community is very powerful so you know where the lines are even if you intend to post a blatant ad. The most effective way through the rules is something called a Signature. A signature is your own customized area that appears under every post you do. Signatures sometimes have their own rules, but simply linking your site in there with a catchy headline will drive traffic to your site.
It's recommended NOT to post sales letter type posts on message boards since they have the possibility of getting your account banned from the forum on the spot. Noone likes their forum used as a big advertising and commercial holding place. They want contributions and people who really want to discuss the topic at hand. If you come out wanting to sell something you run the very real risk of being ousted by the administrators. Hang out there for awhile, get to know some of the forum's regular posters, THEN take a shot at trying to advertise to them. Do it subtely and not obviously. Blatand advertising on a message board is a cardinal sin that has got many ambitious internet marketers banned on sight. Make sure you approach and do it right.
Credit: The Cash Monkey
Chimp Change; Author of an internet marketing guide for beginners. Instant download. $79
So, if you plan to market your website on a forum, how do you work with and inside those rules? "Spam" can vay from person to person and is usually enforced by the moderator-on-duty's discretion. In this sense, learning the community is very powerful so you know where the lines are even if you intend to post a blatant ad. The most effective way through the rules is something called a Signature. A signature is your own customized area that appears under every post you do. Signatures sometimes have their own rules, but simply linking your site in there with a catchy headline will drive traffic to your site.
It's recommended NOT to post sales letter type posts on message boards since they have the possibility of getting your account banned from the forum on the spot. Noone likes their forum used as a big advertising and commercial holding place. They want contributions and people who really want to discuss the topic at hand. If you come out wanting to sell something you run the very real risk of being ousted by the administrators. Hang out there for awhile, get to know some of the forum's regular posters, THEN take a shot at trying to advertise to them. Do it subtely and not obviously. Blatand advertising on a message board is a cardinal sin that has got many ambitious internet marketers banned on sight. Make sure you approach and do it right.
Credit: The Cash Monkey
Chimp Change; Author of an internet marketing guide for beginners. Instant download. $79
Labels: forum marketing, internet marketing, message board marketing
posted by Twilight Rider at 5:36 PM
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