New Technology To Kill Old Marketing Methods?

I think at this stage Web 2.0 sites are not going to fade away. Evolve into something better, but not fade away. The age of video, and audio, is now upon us to keep up with the Joneses.

Those that command traffic will still be able to rake in the sales, as that's at the heart of this industry. What has changed is the tools and technology needed to drive that same traffic to the same website.

Squidoo, YouTube, MySpace, FreeIQ and so on are all embracing this coming change. I think the day of the long form sales letter is over, or going to be over very soon. People have shorter attention spans. Video and audio are better at capturing and keeping that attention for much longer.

This is a change marketers will have to adjust and adapt to. Professional sites now may look ameteurish in the next year or so. Granted, all a sales page needs to do is sell, and I've seen some ugly sales pages that work. Web 2.0 is an attempt to expand and grow on the written word that holds the internet together.

Take advantage of what's out there. Traffic is at a very easy point right now, even if you are not taking advantage of all the technology of the coming Web 2.0 era.