AuctionAds vs Adsense
After the Google Slap hit tons of websites that were utilizing their services to drive targeted traffic people started looking for a new or better way to make the income they were making before. The blow Adwords took alone knocked a huge, but unknown, number of people using the service away. Who knows how many of those used Adwords as their main source of income...
On the other side of the coin is Adsense. Clicks now only seem to give you a few cents here or there. Earning a dollar costs a lot more visitors than it used to. Adsense has had upstarts come up and fade away to try to take their place as the internet's primary source of contextual advertising revenue.
However, one with a slightly new twist is making it's rounds. Can this be enough to save it? Time will tell, but I think it holds promise.
It's called AuctionAds and it utilizes eBay's Auction feeds and affiliate program to provide targeted ads for your visitors. They are NOT contextual, which will mean adjusting each one per page, but that should make you go a bit out of your way to make sure it's targeted. A difference from Adsense, and Adsense-like companies, is that each displayed ad has a picture to go along with it. Pictures have always improved CTR, so this can't be a bad thing to add.
An interesting difference is that AuctionAds is a Pay-Per-Action type of service and not Pay-Per-Click. When someone clicks through, they have to do something AFTER that for you to get paid. This area is probably well known to all who read this, but rewards extremely targeted pages since the prospect will already be, or will get to be, in a buying mood, after clicking through.
Obviously, test this against your Adsense pages and see which brings in more money. If you're already making lots of money from Adsense you may never look twice at this new service. I think this can be more profitable than Adsense for a lot of people, who DON'T have cash cow type Adsense sites already.
As always. Test. Test. Test.
On the other side of the coin is Adsense. Clicks now only seem to give you a few cents here or there. Earning a dollar costs a lot more visitors than it used to. Adsense has had upstarts come up and fade away to try to take their place as the internet's primary source of contextual advertising revenue.
However, one with a slightly new twist is making it's rounds. Can this be enough to save it? Time will tell, but I think it holds promise.
It's called AuctionAds and it utilizes eBay's Auction feeds and affiliate program to provide targeted ads for your visitors. They are NOT contextual, which will mean adjusting each one per page, but that should make you go a bit out of your way to make sure it's targeted. A difference from Adsense, and Adsense-like companies, is that each displayed ad has a picture to go along with it. Pictures have always improved CTR, so this can't be a bad thing to add.
An interesting difference is that AuctionAds is a Pay-Per-Action type of service and not Pay-Per-Click. When someone clicks through, they have to do something AFTER that for you to get paid. This area is probably well known to all who read this, but rewards extremely targeted pages since the prospect will already be, or will get to be, in a buying mood, after clicking through.
Obviously, test this against your Adsense pages and see which brings in more money. If you're already making lots of money from Adsense you may never look twice at this new service. I think this can be more profitable than Adsense for a lot of people, who DON'T have cash cow type Adsense sites already.
As always. Test. Test. Test.
posted by Twilight Rider at 12:45 PM
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